The arrival of the era of large homes, in the master ceramic home building materials industry, how to build the company's core competitiveness?
During Foshan ceramics Fairs, the dealer conference for the survival and transformation of ceramic sanitary ware dealers, the Forum on Postmodern Real Estate and Pan-Family New Era, the First Ceramic Culture Forum in Foshan, and the Spring International Purchase Festival in 2018 , held during the 31st Foshan Tao Expo, brought dealers, buyers, designers, ceramics and Sanitary manufacturers representative of a field feast.
According to the “2017 China Household Building Materials Industry Data Report”, the investment in traditional home decoration materials in terms of capacity reduction and structural adjustment continues to increase, and the market growth of enterprises is small; the attention of emerging products such as smart and high-end customization continues. The promotion reflects the future consumption trend to some extent. Jin Yang, founding partner of Capital Capital Liu Yang said that in the face of a new round of consumer upgrading, the market has changed. Traditional home building materials companies need to break the inherent pattern, use the power of capital to re-arrange, integrate through mergers and acquisitions, expand the scale, and extend its industrial chain.
However, as companies from single-item production to multi-category products, will be the industry trend in the future, companies need to explore more models to deal with the ever-changing market.
“From January 2017 to March 31st, 2018, the initial application pass rate of the home building materials industry was 73.68%.” Yao Yao, executive director and senior sponsor representative of Guotai Junan Securities, introduced that in the past, the company’s initial application queue was two to three. In recent years, it has been gradually reduced to about six months. It is a good opportunity for enterprises with relatively large scale and relatively strong profitability in Foshan.
Enterprises from the single to the diversification of the whole house custom development, the future strong strong, weak and exit the trend is the trend. “Qin Zhanxue, president of the China Building Materials Distribution Association, believes that with the help of capital, many companies are committed to extending the industrial chain and the ceramic home building materials industry is constantly adjusting. Today, both manufacturers and distributors need to identify positioning and support each other. Corporate branding and the establishment of unimpeded distribution channels are the direction companies need to consider.
The development of the distributor is closely related to the brand. It is important to choose the brand. In the fierce market competition, our company stands out because the dealer has chosen the brand that suits itself.